A Good Tenant Cannot Fix a Bad Mall Experience
Recently, I passed by B1Mall again and noticed that one of the shops I really liked had closed. Grandiose. I used to visit it often. It had many qualities you would expect from a strong anchor tenant – good food, reasonable prices, frequent promotions, and a wide variety of products. But I also knew the […]
Why Walking Might Be the Most Powerful Idea We Forgot — And How It Can Change Dubai
Have you ever heard of a walking meeting?At first, it sounds too simple to be meaningful — just walk and talk. But Steve Jobs didn’t think so. He held his most important conversations on long walks, not in boardrooms.Years later, Stanford researchers discovered why: Walking boosts creative thinking by nearly 60%. It wakes up the […]
Rethinking Traffic and Walkability – Masari Walk
I’ve experienced traffic in many cities.But one moment still stays with me. Mumbai. 2007.I was there for the airport project. And the traffic—it wasn’t just busy.It was overwhelming. Not the kind you forget.The kind that stays with you. Even today, nothing has really changed.Most major cities still struggle with the same issue. Dubai is no […]
What is Design Beyond Form
Most architecture starts with a shape, a concept, or a striking image.That’s how we’re taught. That’s how we often begin. But over the years, I started asking—what if we began somewhere else? In this video, I share the heart of Design Beyond Form—a philosophy I’ve been shaping for over two decades, through projects across different […]
Walkability
Walkability isn’t just about designing a path—it’s about designing a life people want to live. Masari Walk was never just a project to me. It was a question:How do we make cities feel like they belong to the people again? In this video, I want to share what walkability really means.It’s not just movement—it’s memory.It’s […]
Masari Walk — A Path Shaped by Context
Dubai—a city of ambition, vision, and relentless transformation. But beyond the speed and spectacle, I found myself asking:Where does its soul live? Design Beyond Form isn’t just a philosophy—it’s how I design.It’s about paying attention to context, to culture, to how people truly live and feel.And when you design with that mindset, something unexpected happens:You […]