Most architecture starts with a shape, a concept, or a striking image.
That’s how we’re taught. That’s how we often begin.
But over the years, I started asking—what if we began somewhere else?
In this video, I share the heart of Design Beyond Form—a philosophy I’ve been shaping for over two decades, through projects across different cities, climates, and cultures.
It’s not about saying no to beauty.
It’s about making sure beauty comes from somewhere real—
from context, from purpose, from people.
Because when we stop designing just for appearance,
we start designing for belonging.
Please check the video for the full story
To learn more, check out the book.
THE BOOK BEHIND THE IDEAS
Design Beyond Form
Chris Woohyun Cho
A closer look at architecture shaped by people, place and everyday life—through the questions and experiences behind the design.
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