Dubai—a city of ambition, vision, and relentless transformation.
But beyond the speed and spectacle, I found myself asking:
Where does its soul live?
Design Beyond Form isn’t just a philosophy—it’s how I design.
It’s about paying attention to context, to culture, to how people truly live and feel.
And when you design with that mindset, something unexpected happens:
You stop thinking like a builder.
You start walking like a human.
That’s how Masari Walk began.
Not as a project, but as a way of seeing.
Not driven by form, but by curiosity.
In the texture of an old wall, in the echo of a footprint, in the quiet shift of sand and water—
I started to find meaning.
Masari Walk is a byproduct of designing for people, not just for plans.
It’s a reminder that context isn’t something we analyze—it’s something we walk through.
Feel.
And respect.
Because when we begin with where we are, we build something that truly belongs.
Please check the video for the full story—yet this is only the beginning.
It’s not the form—it’s the context.
Go find out why.
