Why ‘Look & Feel’ Is the Wrong Way to Design
“Look & feel.” We hear this phrase all the time in architecture and design meetings. It sounds harmless — even creative — but it’s one of the most misleading ideas in our profession. Because if design is only about look and feel, then what separates us from AI? AI can already generate stunning visuals — […]
Are Architects Lying to Us?
If I called architects “liars,” how would you react?Some of you might reject it immediately. Others might pause and think. When I began writing Design Beyond Form, it came from a troubling realization: our world is flooded with meticulously crafted visuals—polished images, cinematic renderings, seductive forms—pushed into our feeds every single day. They’re uploaded, shared, […]
What is Design Beyond Form
Most architecture starts with a shape, a concept, or a striking image.That’s how we’re taught. That’s how we often begin. But over the years, I started asking—what if we began somewhere else? In this video, I share the heart of Design Beyond Form—a philosophy I’ve been shaping for over two decades, through projects across different […]