A Good Tenant Cannot Fix a Bad Mall Experience

Recently, I passed by B1Mall again and noticed that one of the shops I really liked had closed. Grandiose. I used to visit it often. It had many qualities you would expect from a strong anchor tenant – good food, reasonable prices, frequent promotions, and a wide variety of products. But I also knew the […]

World Trade Centre to Pearl – Ferry : Masari Walk

Being an architect, I feel Dubai’s pulse like no one else—those jammed streets near Dubai World Trade Centre (DWTC) screamed for a fix during the 2024 expos, a cry that still lingers in my mind. Weekdays, reports say drivers lose 35 hours a year to Sheikh Zayed Road, with 12-minute delays. But during expos like […]

Walkability

Walkability isn’t just about designing a path—it’s about designing a life people want to live. Masari Walk was never just a project to me. It was a question:How do we make cities feel like they belong to the people again? In this video, I want to share what walkability really means.It’s not just movement—it’s memory.It’s […]

Masari Walk — A Path Shaped by Context

Dubai—a city of ambition, vision, and relentless transformation. But beyond the speed and spectacle, I found myself asking:Where does its soul live? Design Beyond Form isn’t just a philosophy—it’s how I design.It’s about paying attention to context, to culture, to how people truly live and feel.And when you design with that mindset, something unexpected happens:You […]

Architecture Language: Riyadh Saudi Arabia

What is the Architectural Language for Riyadh City in Saudi Arabia? This is a fundamental question that architects designing in Riyadh must answer. But what responses typically emerge? Is it merely mimicking rocky mountain forms, reinterpreting historical facade elements, or replicating traditional urban footprints? Or perhaps simply copying the shapes of sand dunes? While these […]